Uganda News

Uganda Airlines and UTB have signed a memorandum of understanding to combine their efforts to promote the tourism potential of Brand Destination Uganda. The two-state agencies, one for promotion of tourism and the latter the national carrier signed the partnership last week.

The MoU signing was witnessed by Rt. Hon. Gen (Rtd.) Moses Ali, the First Deputy Prime Minister and Deputy Leader of Government Business in Parliament among others.

Uganda Airlines and UTB share a responsibility to develop the tourism industry in Uganda and will collaborate to promote Uganda as a destination, its people, culture, environment, and attractions.

Under the 3 year agreement, Uganda Airlines will among other commitments promote Brand Destination Uganda in its numerous platforms, online, in-flight and on the ground at its sales offices in cities and airports across the world with Brand Destination Uganda messages. Similarly, UTB will through their respective tourism promotional campaigns and platforms present Uganda Airlines as the most convenient way to travel to Uganda. This will include but is not limited to: promotional materials, online platforms including website, social media platforms as well as other multimedia and experiential campaigns.

The two organizations agreed to work together to run join marketing and market research as well as collaborate in enabling Uganda’s other tourism players to participate in major African and international exhibitions. This will also include jointly organized familiarisation trips for travel agents, tour operators, press and bloggers, aimed at encouraging travelers to visit Destination Uganda and fly Uganda Airlines.