300 Mombasa Beach Operators’ Graduate After Training, Courtesy of Kenya Coast Tourism Association (KCTA) and Mombasa County.
KCTA and Mombasa County marked the world tourism day celebration by conducting a graduation ceremony for the three hundred beach operators recently trained through a partnership between KCTA and Mombasa County department of Tourism Trade and Investment under the banner of Mombasa Beach operators Training and livelihood.
In the recent past the destination, more so the beach product has been performing dismally with exit reports from tourists showing that most tourists were dissatisfied with the beach experience as a result of harassment by traders at the beach. There have various conversations and even more severe recommendations to remove these traders from the beach, however, such recommendations would only create more conflict between big operators like hotels and the community.
To find a balance KCTA partnered with the County Government of Mombasa and Technical University of Mombasa to undertake a program that involved stakeholders’ engagement, relationship building, training and alternative livelihoods
This comprehensive program will revitalise and ignite the beach experience.
Kenya Coast Tourist Association (KCTA)
KCTA is the Coast region’s tourism umbrella body. Our focus is on developing a consolidated voice that will drive the improvement and development of the tourism industry and allied tourism services within the Coast region.
We bring together all tourism stakeholders for the purpose of advancing advocacy issues audibly and powerfully to the benefit of businesses and communities.
As a member of the KCTA, you have the power to influence decisions that are made in the tourism industry which directly impact your business through networking, knowledge sharing, marketing and PR facilitation, technology innovation and access to cutting edge information, KCTA helps you leverage your competitive advantage to achieve your corporate objectives.
As a member, you are part of a comprehensive network. The strength of the association is its members, and over the years, we have proved that there is strength in numbers.
At KCTA our role is to aid, support and facilitate your ability to reach your target market, network with key decision-makers, create opportunities for the growth and development of our business, voice your ideas and opinions, facilitate your advocacy, and keep you up to date the current trends and information.
If you’re associated with the tourism industry in any way, you understand the need and the power of collaboration. Joining a regional tourism association that brings together all the industry players to help you navigate and compete with the giants of the industry is simply good business sense.
Our History & Mission
Kenya Coast Tourist Association is a nonprofit organization established in 1948, under the umbrella of the East Africa Tourism Travel Association (EATTA), the first recorded tourism promotion organization in East Africa. Upon the demise of the EATTA in 1962, Mombasa & Coast Tourism Association (MCTA) took on the leading role of promoting and supporting tourism on behalf of tourism industry interests based at the coast. The Association changed its name to Kenya Coast Tourist Association (KCTA) to reflect its representation as to the regional tourism association with a presence in the whole of the Coast region in 2014.
Contact Us On For More Information: +254 739 165 330
Become A Member: https://kcta.co.ke/join-us/