Isuzu Launches Its 19th Vehicle Service Centre In Ruaraka
2nd September, 2021, Nairobi: Isuzu East Africa today launched a new service centre at the Ruaraka area along the busy Thika super highway in Nairobi, bringing the number of Isuzu Authorized Service Outlets (ASOs) in Kenya to 19. With an investment of Ksh 70 million in ultra-modern equipment, the Atlas Auto Service Centre has fifteen service bays with a capacity to service up to 30 vehicles in a day.
Speaking at the launch event, Isuzu East Africa Managing Director Rita Kavashe said that Isuzu had partnered with Atlas Auto Service Center to provide Aftersales solutions to Isuzu customers on Thika road and its environs.
“Thika road is a major transit corridor that serves our customers from the Northern parts of Nairobi all the way to Meru and Isiolo. Atlas is a key after aftersales outlet strategically positioned to provide easily accessible aftersales support to Isuzu customers in the PSV sector, school transport, Agriculture and delivery of farm produce, retail goods distribution and the growing construction industry,” she said.
“This service outlet is part of our strategy to ensure our customers get the best service for their vehicles, provided by competent staff who have been trained and certified by Isuzu at convenient and accessible locations,” Rita added.
On his part, Isuzu East Africa’s Chairman Mr. Hiroshi Hisatomi observed that Isuzu is a significant and globally acclaimed manufacturer of light and heavy commercial vehicles and is ranked the best in the world in production of diesel engines.
“For over 80 years Isuzu has been a lead innovator and pioneer in the development of advanced diesel engines. We have also invested heavily in training Kenyans in various automotive engineering and technical disciplines to ensure that we have technicians available at our Authorized service centers. This is part of our skills transfer policy where we make sure local technicians are fully empowered to support Isuzu owners,” Hisatomi said.
Mr John Kuria, the Dealer Principal Atlas Auto Service Center, lauded Isuzu for supporting investors to set up service centers with training of technicians and providing approved parts and accessories.
“Our investment of Kshs 70million in the facility demonstrates our confidence in Isuzu East Africa and more so to our customers who have shown great loyalty to Isuzu vehicles due to their reliability and durability. To ensure customer’s vehicles deliver optimum performance for them, we are open from 8:00am to 5:30pm every day. Furthermore, we have roadside assistance and rescue to our customers should they require support,” said Kuria.
Apart from stocking Isuzu approved parts, the Atlas Auto Service Center will repair and rebuild engines, automatic transmission systems, air conditioning service, overhaul suspension systems, tire repairs, wheel alignment and balancing, computer diagnostics and full service.
Isuzu East Africa’s entire network which includes Dealerships, Parts Distributors, Authorized Service Outlets and parts Mashinani will now be comprised of 54 touch points across Kenya to ensure that parts and accessories are within convenient reach of all its customers.
In July, Isuzu East Africa celebrated the production of over 100,000 vehicles to roll out of its assembly line since the Mombasa Road Plant began operations in 1977. The automaker is currently the leading local motor vehicle assembler with 45.4% market share.
Isuzu East Africa is the leading motor vehicle assembler in East Africa, selling a wide range of Isuzu vehicles. The company is starting out from a solid foundation established by the Isuzu brand’s automotive excellence over the last 44 years. The brand has attained strong leadership in this market, selling over 100,000 units since the first Isuzu vehicle rolled out of its Nairobi assembly plant in 1977. With over 15 models in its line-up, the Isuzu brand has dominated the new vehicle segment for nine years in a row since 2012, achieving a market share of 45.4% by end of 2020.