Strathmore University

How can we make “big data” in the hotel industry not just a buzzword, but a concept that will bring real benefit to hotel enterprises? Data analytics can be used in numerous different ways in order to improve business operations, marketing strategies, staffing needs, occupancy rates, and yield.  Hospitality firms generate enormous amounts of data and should not only leverage it to understand their current performance (i.e. business intelligence) but also – and most importantly – to generate prescriptive analytics to orientate their strategy.
 
In this age, having the whole hotel ecosystem MUST have a proper understanding of data, and connect all data sources effectively. This is paramount in generating competitive advantage, providing superior customer value and being on top of the curve. The modern hotelier must learn how to use Data (internal and external) to base their decisions on real insights rather than on rumors and feelings. 
 
In the next couple of years, hospitality businesses will use artificial intelligence (AI) and data science to evaluate their performance and provide an innovative guest experience.
 
So, you the modern hotelier, do not be afraid of data. Data is everywhere and can make your hospitality firm more competitive.

Benefits To The Participants;

After the programme, the participant will be able to:

• Link data analytics to their day-to-day operations.
• Institute a data strategy in their places of work.
• Apply the tools (technological and non-technological) needed in data Analytics.
• Make decisions based on data.
• Better and informed reporting.
• Optimize Revenues using data analytics.
• Use data science knowledge as a competitive advantage tool.
• Analyze available data effectively to implement a revenue management strategy.
• Create more revenue channels and ancillary services

The program is suitable for all hospitality professionals. We believe you are either a consumer or generator of data in your organization

• Directors and Managers in the hospitality industry.
• Sales and revenue managers.
• Finance managers in the hospitality industry.
• Maintenance Manager
• Hotel digital and E-marketing managers
• Revenue managers and directors
• Front desk managers / Front office managers
• Night auditors
• Sales and marketing managers
• Maintenance and Energy Managers
• Tourism and hospitality policymakers and researchers

Below Are Some Faculty And Guest Speakers We Intend To Invite

Contacts And How To Apply

Potential participants can contact:
Peter Kibe
Executive training manager
pkibe@strathmore.edu | 0739 149 151

Your investments KES 35,000 (350 USD) + your time
This covers:

• A three-day class work session at Strathmore university
• Course materials, case studies, and programme stationery
• Meals and refreshments at Strathmore University for three days
• Certification