Eckō Unltd’s First Store Opens in Kenya

Eckō Unltd a world-renown streetwear brand has opened its first store in Sub Saharan Africa in Nairobi at Sarit Centre Mall in Westlands on the first floor. Featuring a rhino as its iconic logo, the company morphed into a full-scale apparel and lifestyle company whose products have been popular since the late 1990s.

Known for its disruptive marketing, Eckō Unltd became a household name often associated with hip-hop and skate culture. Eckō Unltd evolved quickly and moved into the mainstream urban culture in the early 2000’s. The Eckō Unltd consumer is a loyal Eckō fan who is interested in graffiti, music, sports, fashion and challenging the status quo.

The creation of Eckō Unltd began with an experiment with six T-shirts and a can of paint in founder Marc Ecko’s parents’ garage. The brand is represented in more than 6000 points of sale around the world. The range of the brand consists of tracksuits, shoes, sweatshirts, T-shirts, shirts, knitwear, chinos, jeans, outerwear, as well as an accessory group. Each item of clothing is different, and in the brand’s collections, you will find original design solutions and unique street fashion.

Cali Road Ltd is the exclusive distributor for Eckō Unltd in Kenya. Cali Road is a franchise distributor for international brands. Ahmed Hafez, CEO of Cali Road Ltd Kenya said the following at the opening event: “We look forward to enriching the streetwear scene in East Africa through Eckō Unltd.”

The Voice of Fashion & Lifestyle in East Africa