Chivas Afroblend – 3 Countries, 2 Nights, 1 Weekend

Manchester United Football Club (MUFC) Legend Dwight Yorke was in Kenya over the past weekend, to host the launch of Chivas Regal #AfroblendNights in Nairobi, Kenya (7 – 8 March 2020). A press conference held in the city on Sunday unveiled him to excited Kenyan media and sports enthusiasts. He was joined by Emmanuel Osinde, the Chivas brand ambassador in Kenya, as the two announced the exclusive partnership between Chivas and MUFC.

The Signature event held at Blue Door on the same day was successful and a true blend of football, music, fashion, and great whisky, as Dwight was joined by a host of celebrities, influencers, media personalities, brand representatives and Manchester United fans at the star-studded signature event and viewing party. Performers included South Africa’s DJ Zinle and from Kenya: Mixmaster Lenny and Chris Kaiga.

A similar Chivas Regal #AfroblendNights Signature event was held in two other countries (7 – 8 March 2020) simultaneously and was hosted by 3 other MUFC Legends; Louis Saha in Zambia, Quinton Fortune & Wes Brown in Cameroon, all of them practicing and embodying what ‘Success is a Blend’ truly means. To launch the exclusive partnership, since November 2019, teams across these countries have hosted a series of viewing parties on game nights, where Chivas Regal provided an elevated viewing experience.

Being a champion is not just about holding a trophy, it’s a state of mind. And our brave Chivas Regal teams here in Africa have taken on a great feat in what may just be African history playing out before our very eyes. African Soccer Fans in Cameroon, Kenya & Zambia got the chance to fully experience the life of champions through the Chivas Regal team’s partnership with Manchester United Football Club (MUFC).

Revered for its history and traditions, whisky is celebrated mostly for the craftsmanship with which it is made and the flavors that bring memorable experiences to life. Chivas Regal’s partnership with MUFC is not only the meeting of two legends but the ignition of successful partnership and collaboration, executing a global proposition the African way.

The #AfroblendNights Signature Events allowed consumers to move to the beats of the soil, enjoy their whisky the way it’s meant to be enjoyed, celebrate their favorite team’ and get to meet the Manchester United legend. Be sure to look out for a lot of greater things to come.

About Chivas

Chivas believes that blended is better, in life and in Scotch. Leading blended Scotch whisky Chivas’ belief in blending was instilled by founding brothers,

James and John Chivas, who pioneered the art of blending in 19th century Scotland. Since then, Chivas has been integral to the growth of the Scotch whisky category worldwide – by bringing together the best malt and grain whiskeys to create something extraordinary.

From its home in Speyside, Scotland, Chivas now reaches more than 100 countries across the globe, who together have made Chivas the global success it is today, selling more than 4.2 million 9L cases every year.

The Chivas range blends timeless classics with modern innovation, including Chivas 12, Chivas

Extra, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis, Chivas 25, Chivas Regal The Icon, and the Global Travel Retail exclusive Chivas Brothers Blend.

Chivas. Success is a blend. www.Chivas.com

About Manchester United

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through their 140-year heritage, the Club has won 66 trophies, enabling them to develop the world’s leading sports brand and a global community of 1.1 billion fans and followers. Their large, passionate community provides

Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day. www.manutd.com