Acclaimed Kenyan film ‘Subira’ debuts on Emirates
Nairobi, January 10th 2020:Subira, based on an award-winning 2007 short film turned to a feature-length drama, premieres on Emirates award-winning inflight entertainment system, ice, this month.
‘Subira’, directed by Ravneet Sippy Chadha, tells a story of a young girl from Lamu, who loves swimming and fishing with her father, but after he dies in a boating accident, she is conformed to her mother’s traditional upbringing. The movie stars Brenda Wairimu, Tirath Padam, Nice Githinji and Melvin Alusa.
Including Subira, passengers travelling on Emirates can choose from over 4,500 channels of movies, TV programmes, music and podcasts. Last year, Emirates elevated the inflight entertainment experience by introducing a playlist synching function on its Emirates App. This enables customers to browse the extensive content on offer, create personalised playlists ahead of their flight, and sync it to their seats once on board their flight. In 2019, more than 180,000 unique playlists were created.
In 2019, ice won the third consecutive award for Best Entertainment at the 2020 Passenger Choice Awards held during the APEX EXPO in Los Angeles, USA. This winning streak has been due to its continual innovations in inflight entertainment, setting the benchmark for customer experience. The airline has been at the forefront of the industry from being the first airline to install TV screens in every seat in 1992.
Emirates launched its operations in 1995 with one daily flight from Dubai to Nairobi. Today, Emirates operates two flights to Dubai from Jomo Kenyatta International Airport departing at 1635hrs and 2245hrs.
Here is Ravneet’s biography.
Ravneet Sippy Chadha is an author, director, and producer. She lives in Nairobi with her husband and two teenage children.
Sippy started her career in filmmaking with award-winning short films such as Kibera Kid (2007), Charcoal Traffic (2008), and Tick Tock (2009) to name a few.
Subira – the short film (2008), which she wrote, directed and produced, won 15 international awards in East Africa and in Europe. The film also had tremendous success with audiences in the US. It was screened in Brussels as part of an African film festival and was highly acclaimed as audiences could relate to three aspects of women showed in the film. It has been shown in Italy, France – Cine Cinema Cable T.V as well as U.S.A PB5 T.V.
Based on the success of the short, came the feature film of the same name. Subira – the feature film was released in November 2018, in Kenya. It was nominated in 13 categories in its home country of Kenya and won 5 top Kalasha awards; Best Feature, Best Director, Best Actress, Best Lighting and Best Editing. Among other International awards are Best feature- Mashariki Africa Film Festival Rwanda 2019, Golden Impala for Best Feature Film 2019, Bronze Dhow Award at Zanzibar International Film Festival 2019 and Best feature European Africa Film Festival In Zanzibar 2019.
The International Premiere of the film was at Goteborg, Sweden, on January 26th, 2019. ‘Subira’ got international distribution and is set to premiere in the USA on Sunday 6th October 2019 at Mill Valley Film festival and will also be at Verona Film festival 2019.
The film is currently doing the film festival rounds and Ravneet is writing her second feature narrative.
FILMOGRAPHY
2007 – Kibera Kid
2008 – Charcoal Traffic
2008 – Subira Short Film 2009 –Tick Tock
2018 – Subira Feature Film.
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